The world has changed. People now spend more time looking at screens than anything else, and the way we travel has followed suit. When it comes to booking a hotel for your vacation or business trip, you might find yourself spending as much as half of your research time looking at photos of potential accommodations before deciding where to stay.
Luxury hotel photography goes beyond simply showcasing your property: it helps sell rooms and keeps you ahead of the competition!
First impressions are everything.
In the hospitality industry, first impressions are everything. Guests walk into a hotel lobby and form an opinion in a matter of seconds—and that opinion is largely based on what they see, hear and feel.
If you are a hotel owner or manager, you know how important it is to make sure your property looks its best at all times. But even if your place is already beautiful, there is more than one way to make an impact on guests. Photography can be used to create lasting impressions that go far beyond stunning images of your location’s architecture or lush gardens.
Visuals capture attention.
A picture is worth a thousand words, and that is especially true in the world of travel.
Hotel photography has never been more important than it is today. As people increasingly rely on visual content to make decisions (70% of information processed by the brain is visual), hotels can no longer afford to ignore this trend.
Visuals capture attention better than text, they help you tell a story, they are more memorable than text alone, they are easier for people to understand, and they are more likely to be shared online—which means your hotel has more opportunities for exposure and increased bookings.
Photos can be used as marketing collateral.
Photos can be used as marketing collateral. Your photos are a great way to promote your hotel via social media and your website, so make sure you have an eye-catching photo for each platform.
In addition, photos can be printed and handed out at events or in brochures, which will help you spread the word about your property.
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High-quality photography helps with reputation management.
Hotel photography can be used to show off a property’s unique features.
A hotel is a place where people come to relax and unwind, but it is also a business that needs to make money. High-quality hotel photography helps with reputation management by showing off your property in the best possible light—and also attracting new guests.
Social media is a great way to get the word out about your hotel. Photos of your business can go viral and attract new guests. People are more likely to share photos on social media than text descriptions.
A photo is worth a thousand words, so why not make sure it is an amazing one?
Photography gets you ahead of the competition — and stays there.
Photography is more important than ever. With so many options available to travelers, it is important to stay ahead of the competition and differentiate your hotel from the rest of the pack.
Hotel photography is one of the best ways you can do this—and stay that way.
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Great hotel photography is more important than ever before when it comes to attracting new guests!
As a hotelier, you know that you need to be providing guests with great experiences in order for them to come back. While it is important to provide an exceptional level of service, the visual content and overall design of your hotel will also play an enormous role in determining whether or not a guest feels comfortable enough to return.
What exactly do we mean by “visual content”?
Visuals can include photos, video clips, animations and graphics—anything that needs to be projected onto the eyes of your visitors so they can see it. These visuals are the first thing potential customers see when they look at your website or social media pages (or any other digital platform). They are also what give people something memorable about your brand; by remembering certain images from previous stays at hotels, customers may feel more drawn toward booking another stay with them again in the future!
So how does this all relate back around again? Visuals are what attract guests into booking rooms—and if their experience is positive enough during their stay then there’s a good chance they will tell their friends about how much fun they had!
Good visual representation comes under the umbrella of good management skills. The importance of high-quality hospitality and hotel management for your hotel can’t be overstated. It is a cost-effective way to attract new guests, and it can help you stay ahead of your competition.
Story Hospitality is a hospitality and operations management company that specializes in asset management, travel and hospitality service management. Our services are aimed at helping our clients increase revenue, reduce costs and improve guest satisfaction by offering high-quality hospitality and hotel management.