Digital Marketing

How to Write Great SEO Content That Gets Results

4 Mins read

Are you a business owner or marketing manager needing great SEO content but unsure where to start? Great SEO content writing can be a challenge. It’s important to include the right keywords, make your copy engaging, and ensure your site complies with Google’s latest algorithm changes. But it’s worth it – good SEO content can help you rank higher in search engine results pages, driving more traffic to your website.

This article will show you how to write SEO content that gets results. You’ll learn how to format your content, choose the right keywords, and more.

Let’s get started.

What Is SEO Content Writing?

SEO content writing is a process of creating content that is optimized for search engines. The goal is to create content relevant to the keywords people are searching for that will rank highly on the search engine results pages (SERPs).

This type of writing requires an understanding of how search engines work and how to write content that will be both relevant and useful to readers. In addition, your articles must be well-written and engaging to encourage people to click through to the website.

When done correctly, SEO writing can help attract new visitors to a website and improve the site’s visibility in the SERPs.

Tips for writing great SEO content

The following tips will help you write SEO-friendly content that drives results:

Start with research

The first step in writing great SEO content is understanding what people are searching for. Keyword research allows you to identify potential customers’ terms and phrases to find products or services like yours.

You can use several tools for keyword research, including Google AdWords Keyword Planner and Moz’s Keyword Explorer.

Ask yourself the following questions when doing keyword research:

  • What are people searching for?
  • What long-tail keywords (three or more words) can I target?
  • What is the intent behind these searches? Are people looking to buy something, or are they just looking for information?

Use keyword research to create a list of potential topics for your article.

Create a search engine-friendly title

The title of your article is one of the most important elements for SEO. The title should be reflective of the main keyword you’re targeting, and it should be easy to read and understand.

Your title should also be unique – don’t use the same title as another article that’s already been published. In addition, avoid using clickbait titles that don’t deliver on the promise of the article.

Once you’ve identified the main keyword for your article, use it in the title. For example, if you’re writing about “Writing Great SEO content,” a possible title could be “How to Write Great SEO Content That Gets Results.”

Write high-quality content

Once you have a list of potential topics and a working title, it’s time to start writing. When creating SEO content, it’s important to write for both search engines and humans.

This means your articles should be well-written, error-free, and informative. In addition, they should provide value to the reader – avoid fluff or filler content.

When writing SEO content, ensure you provide value to the reader and are not just trying to stuff keywords into your content.

Longer content ranks better.

One common misconception about SEO content is that shorter articles always rank better. While it’s true that you don’t want to write an article that’s too long, research has shown that longer articles tend to perform better in the SERPs.

According to Search Engine Land, longer articles (2000+ words) tend to get more social shares and backlinks, which are important ranking factors.

Long-form content also allows you to cover a topic in greater depth, which can help establish your website as an authority on that subject.

If you’re not used to writing long articles, start by aiming for 1500 words. Once you get comfortable with that length, you can gradually increase the word count of your articles.

Link to other content on your site

When writing SEO content, it’s important to include links to other articles on your website. These internal links help search engines crawl your site and can also improve the ranking of the pages you’re linking to.

In addition, linking to other articles on your site helps keep people on your website longer, which is a positive signal to search engines.

To ensure your links are helping your SEO, avoid linking to pages irrelevant to the article or using generic anchor text (like “click here”). Instead, use keyword-rich anchor text that accurately describes the page you’re linking to.

For example, if you’re writing an article about SEO content tips, you could link to an article on your website about writing great headlines.

Use images and videos.

Images and videos are a great way to break up text and add visual interest to your articles. In addition, they can help improve your SEO by increasing the time people spend on your site and decreasing your bounce rate.

When adding images to your articles, include keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the image.

In addition, create short videos relevant to your article and embed them into your content. YouTube is a great platform for hosting videos, and you can also link to videos from other sites like Vimeo.

Promote your article

I know many people who write great articles but don’t promote them. As a result, their articles get very little traffic and don’t rank well in the search engines.

To ensure as many people see your articles as possible, share them on social media and reach out to influencers in your industry to let them know about your article.

You can also submit your articles to sites like Medium and LinkedIn Pulse, which can help increase the reach of your articles.

By following these tips, you can write SEO-friendly content that will help your website rank higher in the search engines and get more traffic. Remember to focus on quality, promote your articles, and be consistent.

Article written by Michael Klieberman –